What's the #1 automation mistake businesses make?

Setting up automation and never monitoring it. Your automation needs regular review to ensure it's performing well and adapting to customer needs.

Can automation hurt my brand?

Yes, if done poorly. Bad automation (robotic responses, slow replies, no human handoff) damages your brand. Good automation enhances it.

Track response time, conversion rate, customer satisfaction, and revenue per conversation. If these metrics improve, your automation is working.

It depends on your brand and industry. Most customers don't care as long as they get fast, helpful responses. But some industries require disclosure.

Have a human handoff system. When AI doesn't know the answer or detects frustration, it should escalate to a human immediately.

January 25, 202410 min readMonster AI Team

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